How Much Does an AI Video Ad Cost in India in 2026?
Updated 27 Sept 2026 by the OnsetFrame team
In India in 2026 a 30 second product video ad costs roughly Rs 5 lakh and up as a conventional TVC shoot, about Rs 75,000 and up as an AI ad film from a production house, Rs 3,000 to Rs 25,000 at the short form AI tier, and a monthly subscription plus your own hours with DIY apps. A done-for-you AI studio such as OnsetFrame quotes each project, with script, visuals, voiceover, music, captions and editing included. The market figures come from rate pages Indian studios publish themselves.
The four ways to get a product video ad
Most Indian D2C brands choose between four routes. They differ less in the final file and more in who does the work, how long it takes and what you pay for.
The market figures below come from rate pages that Indian production houses and AI video studios publish themselves, all read on 21 September 2026. Prices move, so ask for a current quote before you budget on them.
- Studio shoot: a crew, a location, a shoot day and a separate editor
- AI ad film from a production house: AI footage, but sold and directed like an ad film
- Short form AI video: Reels and Shorts made by a small team or a studio
- DIY AI video apps: you prompt, fix, add voice and edit yourself
- Done-for-you AI studio such as OnsetFrame: you send photos, a team returns a finished ad
Studio shoot: from Rs 75,000, and Rs 5 lakh and up for a TVC
One Indian brand film company publishes its 2026 range: brand film production costs anywhere from Rs 75,000 for a basic digital film to Rs 2 crore for a national television commercial with celebrity talent, and it names Rs 3 lakh to Rs 15 lakh as the middle ground where most serious Indian brands actually spend.
An Indian ad film production house puts a serviceable 30 second TVC at around Rs 5 lakh, rising to Rs 30 lakh to Rs 50 lakh with a regional actor or a mid-tier influencer, before any airtime is bought.
You are paying for people and time: planning runs into weeks, talent and crew are hired separately, and a reshoot costs extra. It is the right choice when you need real people on camera or a hero brand film.
AI ad film from a production house: Rs 75,000 and up
The same kind of production house answers the question on its own cost page: an AI generated ad film starts at around Rs 75,000 plus GST for 30 seconds of finished film, and the final figure moves with duration, story complexity and the number of revision rounds.
That is the ad film tier. You are buying concept, direction and a producer who owns the result, with AI replacing the shoot rather than the agency. It suits a launch film or a campaign that has to carry a brand idea.
Short form AI video: Rs 3,000 to Rs 25,000 a video
A 2026 cost guide published by an Indian AI video studio puts social media short form AI videos for Reels and Shorts at Rs 3,000 to Rs 25,000 per finished video, and professional AI led video at agency tier at Rs 25,000 to Rs 1,20,000 per finished minute.
This is the tier most D2C brands actually need: a product ad, not a brand film. The wide band is the real story. What you pay inside it depends on whether a team writes and edits for you or just renders a prompt.
DIY AI video apps: a subscription and your time
The same cost guide puts subscription tool output at Rs 300 to Rs 900 per finished minute, with the tool plans themselves running Rs 2,000 to Rs 20,000 a month. On the invoice that looks unbeatable.
The real cost is your hours: writing prompts, regenerating clips that distort the product, adding voice and music, and editing it all together. It suits founders who enjoy the tools and need rough clips fast. It is harder when the product must look exactly right, because fixing AI errors is slow.
OnsetFrame: a quote for your project
OnsetFrame does not publish a price list. The cost depends on how many videos you need and what goes into them. Send an enquiry and we reply with a quote. There is no subscription, and batches of 25 videos or more are quoted the same way.
Every video includes the script, AI visuals, voiceover, music, captions, editing by our team and one round of changes. A single video gets its first preview in 1 to 2 business days.
How to choose
If you need many ads to test on Meta and Instagram every month, cost per video decides how much you can test. The cheaper the finished ad, the more hooks you can put in front of real buyers before you pick a winner.
If you need a founder on camera or a real customer testimonial, shoot it. AI is best for product-led ads, not for replacing real people's words. And if the ad has to carry a brand idea rather than a product, the ad film tier is worth its price.
Questions people ask
What is the cheapest way to make a product video ad in India?
A DIY AI app has the lowest cash cost but takes your own hours. Done-for-you options range from short form AI video teams to production houses, as the figures above show. OnsetFrame quotes each project after an enquiry, for finished ads up to 30 seconds.
Does an OnsetFrame quote include GST?
For customers in India, the quote includes GST unless it says otherwise, and you get a GST invoice.
How long does an AI video ad take to make?
At OnsetFrame a single video gets its first preview in 1 to 2 business days, and orders of 5 or 10 videos take 3 to 5 business days.
Where do the market prices on this page come from?
Each one is read off a rate page that an Indian production house or AI video studio publishes itself, checked on 21 September 2026. We keep the page on file for every figure and do not publish a market number we have not read at its source.